The Impact of Home Staging on Property Value

The Impact of Home Staging on Property Value

Home staging has become an essential aspect of the real estate industry, with many homeowners and real estate agents recognizing its potential to increase property value. In this article, we will explore the impact of home staging on property value, providing valuable insights for real estate investors, homeowners, first-time home buyers, and real estate agents. We will discuss the benefits of home staging, the costs involved, and the return on investment (ROI) that can be expected. Additionally, we will delve into case studies and statistics that demonstrate the effectiveness of home staging in boosting property value.

What is Home Staging?

Home staging is the process of preparing a property for Sale by enhancing its visual appeal and functionality. This is achieved by decluttering, cleaning, repairing, and updating the property, as well as arranging furniture and accessories in a way that showcases the home’s best features. The goal of home staging is to create an inviting and attractive environment that appeals to a broad range of potential buyers, ultimately leading to a faster sale and a higher selling price.

Benefits of Home Staging

There are several benefits to home staging that contribute to an increase in property value. These include:

  • Attracting more potential buyers: A well-staged home is more likely to catch the eye of potential buyers, leading to more showings and a higher likelihood of receiving offers.
  • Faster sale: According to the National Association of Realtors (NAR), staged homes sell 88% faster than non-staged homes.
  • Higher selling price: The NAR also reports that staged homes sell for up to 20% more than non-staged homes.
  • Improved online presence: In today’s digital age, most home buyers begin their search online. High-quality photos of a staged home can make a significant difference in attracting potential buyers to view the property in person.
  • Reduced negotiation leverage for buyers: A well-staged home leaves less room for buyers to find faults and request price reductions.

Costs of Home Staging

While the benefits of home staging are clear, it’s essential to consider the costs involved. These can vary depending on the size and condition of the property, as well as the level of staging required. Some common costs associated with home staging include:

  • Consultation fees: Many professional home stagers charge a consultation fee, which can range from $150 to $600.
  • Staging fees: The cost of staging a home can vary widely, from $500 for a small, minimally furnished property to $5,000 or more for a larger, fully furnished home.
  • Furniture and accessory rental: If the property is vacant or requires additional furnishings, rental fees can range from $500 to $2,000 per month, depending on the items needed.
  • Storage fees: If the homeowner needs to store personal belongings during the staging process, storage fees can add to the overall cost.

Return on Investment (ROI) for Home Staging

Despite the costs involved, home staging can provide a significant return on investment for homeowners and real estate investors. According to a 2019 survey by the Home Staging Resource, professionally staged homes saw an average ROI of 586%. This means that for every $100 spent on staging, the seller could expect to see a return of $586 in increased property value.

It’s important to note that the ROI for home staging can vary depending on factors such as the property’s location, price range, and the level of staging required. However, the potential for a substantial return on investment makes home staging an attractive option for those looking to maximize their property’s value.

Case Studies and Statistics

Several case studies and statistics demonstrate the effectiveness of home staging in increasing property value. Some examples include:

  • A 2017 study by the Real Estate Staging Association found that staged homes spent 90% less time on the market compared to non-staged homes.
  • A 2018 report by the National Association of Realtors revealed that 49% of buyer’s agents believe that home staging has a significant impact on a buyer’s perception of a property, with 77% stating that it makes it easier for buyers to visualize the property as their future home.
  • A 2019 survey by the Home Staging Resource found that 85% of staged homes sold for 6-25% more than their non-staged counterparts.


In conclusion, home staging has a significant impact on property value, with numerous benefits that can lead to a faster sale and a higher selling price. While there are costs involved in the staging process, the potential return on investment makes it a worthwhile consideration for homeowners, real estate investors, and agents looking to maximize the value of a property. By incorporating home staging into their marketing strategy, sellers can create an inviting and attractive environment that appeals to a broad range of potential buyers, ultimately leading to a successful and profitable sale.

Kurby Team

The Kurby Content Team is a diverse group of seasoned real estate experts dedicated to providing insightful, reliable information for homebuyers, real estate investors, and real estate agents. With backgrounds ranging from real estate brokerage, property investment, and residential home buying, our team combines decades of experience with a passion for demystifying the real estate world. We at Kurby are committed to helping you make informed, successful real estate decisions. Whether you're a first-time homebuyer, a seasoned investor, or a real estate professional, count on the Kurby Content Team to deliver the most relevant, actionable real estate content you need.