How to Choose the Right Paint Colors for Your Rental Property

How to Choose the Right Paint Colors for Your Rental Property

Choosing the right paint colors for your rental property can be a daunting task. With so many options available, it’s essential to select colors that will appeal to potential tenants and enhance the property’s value. In this article, we’ll explore the factors to consider when selecting paint colors, popular color choices, and tips for making the best decision for your rental property.

Understanding the Importance of Paint Colors

Paint colors play a significant role in the overall appeal of a rental property. The right colors can create a welcoming atmosphere, make spaces feel larger, and even influence the mood of potential tenants. According to a study by Zillow, homes with specific paint colors can sell for more than expected, with light blue bathrooms increasing a home’s value by up to $5,440.

  • Colors can affect the perceived size of a room
  • Neutral colors are more likely to appeal to a wider range of tenants
  • Bright colors can be off-putting to some potential renters

Factors to Consider When Choosing Paint Colors

Before selecting paint colors for your rental property, consider the following factors to ensure you make the best choice for your investment:

1. Target Demographic

Consider the type of tenants you want to attract. Families may prefer neutral colors, while younger renters might be drawn to more vibrant hues. Research the preferences of your target demographic to make an informed decision.

2. Property Style and Location

The style and location of your property can also influence your color choices. For example, a beachfront property might benefit from coastal-inspired colors, while a modern city apartment may suit more contemporary shades.

3. Natural Light

Take note of the amount of natural light each room receives. Lighter colors can help brighten darker spaces, while darker hues can add depth and warmth to rooms with ample sunlight.

4. Room Size and Function

Consider the size and purpose of each room when selecting paint colors. Smaller spaces may benefit from lighter colors to create the illusion of more space, while larger rooms can handle bolder shades.

When it comes to rental properties, neutral colors are often the safest choice. They appeal to a wide range of tenants and provide a blank canvas for renters to personalize the space. Here are some popular neutral paint colors to consider:

  • Greige: A blend of Gray and beige, greige is a versatile color that works well in most spaces.
  • Light gray: A soft, light gray can create a calming atmosphere and works well in bedrooms and living areas.
  • Off-white: A classic choice, off-white is a timeless color that complements various design styles.
  • Beige: Warm and inviting, beige is a popular choice for rental properties and can make a room feel cozy.

Tips for Choosing the Right Paint Colors

Now that you understand the factors to consider and popular color choices, here are some tips to help you select the perfect paint colors for your rental property:

1. Test Paint Samples

Before committing to a color, purchase small paint samples and test them on the walls. Observe how the colors look in different lighting conditions and at various times of the day.

2. Use Online Tools

Many paint companies offer online tools that allow you to virtually paint rooms with different colors. This can help you visualize how the colors will look in your rental property before making a decision.

3. Consult a Professional

If you’re unsure about your color choices, consider consulting a professional interior designer or color consultant. They can provide expert advice and help you select the best colors for your rental property.

4. Consider the Longevity of the Paint

Choose high-quality, durable paint that can withstand wear and tear from tenants. This will help ensure your rental property stays looking fresh and well-maintained for longer periods.


Choosing the right paint colors for your rental property is crucial for attracting potential tenants and increasing the property’s value. By considering factors such as your target demographic, property style, and room size, you can make informed decisions about the best colors for your investment. Opting for neutral shades like greige, light gray, off-white, and beige can appeal to a wide range of renters and provide a blank canvas for personalization. Don’t forget to test paint samples, use online tools, and consult professionals if needed to ensure you make the best choice for your rental property.

Kurby Team

The Kurby Content Team is a diverse group of seasoned real estate experts dedicated to providing insightful, reliable information for homebuyers, real estate investors, and real estate agents. With backgrounds ranging from real estate brokerage, property investment, and residential home buying, our team combines decades of experience with a passion for demystifying the real estate world. We at Kurby are committed to helping you make informed, successful real estate decisions. Whether you're a first-time homebuyer, a seasoned investor, or a real estate professional, count on the Kurby Content Team to deliver the most relevant, actionable real estate content you need.