The 10 Best Things To Do In Campina Grande

Nestled in the heart of Brazil’s ParaíBa state, Campina Grande is a vibrant city that often flies under the radar, but it’s a hidden gem that’s brimming with culture, history, and entertainment. Whether you’re a local or a traveler, there’s a treasure trove of experiences waiting for you. Let’s dive into the top 10 activities that make Campina Grande a must-visit destination.

1. Revel in the Festivities of São João

Campina Grande hosts the “Maior São João do Mundo” (The Biggest Saint John Festival in the World), a month-long festivity that transforms the city into a hub of music, dance, and traditional foods. You’ll be swept away by the infectious forró rhythms and the dazzling display of quadrilha dancers. It’s a cultural extravaganza you won’t want to miss!

Art enthusiasts will adore the Museu de Arte Popular da Paraíba, also known as the Three Pandeiros Museum. Its unique architecture, designed by Oscar Niemeyer, houses a rich collection of local art. You’ll gain a deeper appreciation for the region’s artistic heritage as you wander through the exhibits.

3. Take a Stroll in Parque do Povo

The Parque do Povo is the heart of Campina Grande’s festivities, but it’s also a delightful spot for a leisurely walk. With its wide-open spaces and local vendors selling crafts and snacks, it’s the perfect place to soak in the city’s lively atmosphere.

4. Visit the Açude Velho and Its Surroundings

Açude Velho is an old reservoir surrounded by landmarks, including the iconic Jackson do Pandeiro and Luiz Gonzaga statues. The area is ideal for a relaxing afternoon, with picturesque views and plenty of spots to grab a bite or a refreshing drink.

5. Discover the Ingá Stone

Just a short drive from Campina Grande, the mysterious Ingá Stone is an archeological wonder. This ancient rock is etched with intriguing glyphs that have puzzled researchers for years. It’s a must-see for history buffs and curious minds alike.

6. Enjoy the Views from Serra de São José

For the adventurers, a hike up Serra de São José offers breathtaking panoramic views of the city and beyond. The climb is worth every step, especially at sunset when the sky paints a picture you’ll remember forever.

7. Experience the Vila do Artesão

Immerse yourself in local craftsmanship at the Vila do Artesão. This artisan village is a hub for handcrafted goods, from woven baskets to colorful ceramics. It’s the perfect place to find unique souvenirs and support local artisans.

8. Savor Local Cuisine at Campina Grande’s Markets

Foodies, rejoice! The markets of Campina Grande are a culinary journey through the flavors of the Northeast. Sample traditional dishes like “buchada de bode” (goat stew) or “pamonha” (corn paste), and don’t forget to try the local “rapadura” (hardened sugar cane juice) for dessert.

9. Catch a Show at the Teatro Municipal Severino Cabral

The Teatro Municipal Severino Cabral is not only an architectural beauty but also a cultural hotspot. Check out their schedule for a chance to catch a play, concert, or dance performance and experience the city’s thriving arts scene.

10. Visit the Pedra da Boca State Park

Nature lovers will be in awe at Pedra da Boca State Park. Its unique rock formations and lush trails offer endless opportunities for climbing, hiking, and photography. It’s a natural playground that promises adventure and serenity.


  • When is the best time to visit Campina Grande for São João Festival?

    The São João Festival takes place throughout June, with the peak festivities occurring around June 24th, the day of Saint John. It’s the ideal time to experience the city’s vibrant culture.

  • Are there any accommodations near the Ingá Stone?

    While the Ingá Stone is a bit outside Campina Grande, there are local inns and guesthouses in the nearby town of Ingá. You’ll find comfortable places to stay within a short distance of the site.

  • Is Campina Grande suitable for family travel?

    Absolutely! Campina Grande offers a variety of activities that cater to all ages, making it a great destination for family trips. From parks to museums, there’s something for everyone.


Campina Grande is a city that dances to the beat of its own drum, offering a blend of cultural richness, natural beauty, and gastronomic delights. From the grandeur of São João to the tranquility of its parks and the adventure of its natural reserves, there’s no shortage of things to do. Whether you’re here to explore the local art scene, indulge in traditional cuisine, or immerse yourself in the great outdoors, Campina Grande will leave you with memories to last a lifetime. So pack your bags, bring your sense of wonder, and get ready to discover the wonders of this Brazilian jewel.

By exploring these top 10 activities, you’ll not only have an unforgettable experience but also gain a deeper understanding of what makes Campina Grande truly special. It’s a city that may not always make the headlines, but once you visit, you’ll see why it deserves a spot on your travel bucket list.

Kurby Team

The Kurby Content Team is a diverse group of seasoned real estate experts dedicated to providing insightful, reliable information for homebuyers, real estate investors, and real estate agents. With backgrounds ranging from real estate brokerage, property investment, and residential home buying, our team combines decades of experience with a passion for demystifying the real estate world. We at Kurby are committed to helping you make informed, successful real estate decisions. Whether you're a first-time homebuyer, a seasoned investor, or a real estate professional, count on the Kurby Content Team to deliver the most relevant, actionable real estate content you need.