The 10 Best Things To Do In Niigata

Imagine stepping into a world where the mountains meet the sea, where traditional culture fuses with modern charm, and where every season brings a new adventure. That’s Niigata for you, a hidden gem on the coast of the Sea of Japan, just waiting to be explored. Whether you’re a nature lover, a foodie, or a history buff, Niigata’s got something up its sleeve for everyone. So, let’s dive into the top 10 things to do in this enchanting prefecture.

1. Savor the World-Famous Niigata Rice and Sake

First things first, you can’t visit Niigata without indulging in its culinary pride – Koshihikari rice. The rice from this region is so good, it’s often said that you can eat it plain. Pair it with some locally brewed sake, and you’ve got yourself a match made in heaven. Niigata is home to numerous sake breweries, and many offer tours and tastings. Trust me, the rich flavor of Niigata sake is something you’ll want to write home about.

2. Hit the Slopes at Yuzawa ski Resorts

Winter sports enthusiasts, rejoice! Yuzawa town is a paradise covered in powdery snow, boasting over 20 ski resorts. Whether you’re a beginner or a seasoned pro, the slopes here cater to all levels. And the best part? It’s just a shinkansen ride away from Tokyo. After a day on the slopes, nothing beats soaking in an onsen to ease those muscles.

3. Step Back in Time at the Northern Culture Museum

Curious about Niigata’s past? The Northern Culture Museum, once the residence of a wealthy farming family, offers a glimpse into the region’s history. The museum showcases traditional architecture, art, and beautifully landscaped gardens. It’s a cultural feast for the eyes and the soul.

4. Revel in the Beauty of Sado Island

Take a ferry to Sado Island, a place of rugged beauty and rich history. Once an island of exile, it’s now a treasure trove of natural wonders and traditional arts. Don’t miss the taiko drumming performances by the world-renowned Kodo drummers. Sado is also a sanctuary for the endangered Toki (Japanese crested ibis), symbolizing the island’s commitment to nature.

5. Enjoy the Scenic Beauty of the Shibata Castle and Park

Shibata Castle, surrounded by a moat and lush park, is a photographer’s dream, especially during cherry blossom season. The park is a haven for relaxation and picnics. While the castle itself is a reconstruction, it still evokes a sense of the samurai era.

6. Experience the Thrill of the Niigata Festival

If you’re in town in August, the Niigata Festival is a must-see. It’s a vibrant blend of fireworks, traditional dances, and parades. The energy is infectious, and it’s a perfect way to immerse yourself in the local culture.

7. Wander Through the Enchanting Teradomari Fish Market

Seafood lovers, prepare to be wowed at Teradomari Fish Market. Stalls brimming with fresh catches from the Sea of Japan await you. It’s not just about shopping; it’s an experience. Try some of the local specialties right there on the spot – you won’t regret it.

8. Take a Leisurely Stroll Along the Niigata City Waterfront

The waterfront area of Niigata City is perfect for a leisurely stroll. With modern sculptures, green spaces, and a view of the Shinano River, it’s a breath of fresh air. The Bandai Bridge, an iconic symbol of the city, is especially stunning at night when it’s all lit up.

9. Discover the Charm of the Old Saito Residence

For a taste of traditional Japanese living, visit the Old Saito Residence. This well-preserved home gives you a peek into the life of a wealthy merchant family from the Meiji era. The attention to detail in the architecture and garden design is simply mesmerizing.

10. Unwind at the Iwamuro Onsen

Last but not least, no trip to Japan is complete without an onsen experience. Iwamuro Onsen, nestled in the foothills of Niigata, is the perfect spot to unwind. The Hot Springs here are known for their healing properties, and the surrounding scenery is just the cherry on top.


  • What’s the best time to visit Niigata?

    It depends on what you’re after. For skiing, winter is ideal. Cherry blossoms make spring magical, while autumn brings stunning foliage. Summer is great for festivals and enjoying Sado Island’s beaches.

  • Is Niigata suitable for family trips?

    Absolutely! There’s a wide range of activities that cater to all ages, making it a fantastic destination for families.

  • How do I get around Niigata?

    Rental cars are convenient for exploring at your own pace. Public transportation, including trains and buses, is reliable and covers most tourist spots.


From the pristine ski slopes of Yuzawa to the cultural heartbeat of Sado Island, Niigata is a destination that promises an array of unforgettable experiences. Whether you’re sipping on exquisite sake or soaking in an onsen under the stars, the memories you make here will last a lifetime. So pack your bags, and get ready for an adventure that’s as diverse as it is delightful. Niigata is not just a place to visit; it’s a world to discover.

Remember, Niigata isn’t just a stopover; it’s a destination in its own right. With its rich culture, stunning landscapes, and mouthwatering cuisine, it’s a place that truly embodies the beauty and spirit of Japan. So why not make it your next travel story? After all, the best adventures are the ones that surprise you, and Niigata is full of surprises.

Kurby Team

The Kurby Content Team is a diverse group of seasoned real estate experts dedicated to providing insightful, reliable information for homebuyers, real estate investors, and real estate agents. With backgrounds ranging from real estate brokerage, property investment, and residential home buying, our team combines decades of experience with a passion for demystifying the real estate world. We at Kurby are committed to helping you make informed, successful real estate decisions. Whether you're a first-time homebuyer, a seasoned investor, or a real estate professional, count on the Kurby Content Team to deliver the most relevant, actionable real estate content you need.