How to Use Retargeting Ads to Re-engage Potential Real Estate Clients

How to Use Retargeting Ads to Re-engage Potential Real Estate Clients

Retargeting ads are a powerful tool that can help real estate agents and investors re-engage potential clients who have shown interest in their services but have not yet taken action. By targeting these individuals with personalized ads, you can remind them of your services and encourage them to take the next step. In this article, we will explore how to use retargeting ads to re-engage potential real estate clients and boost your conversion rates.

What are Retargeting Ads?

Retargeting ads are a form of online advertising that targets individuals who have previously interacted with your website or social media pages. These ads are designed to remind potential clients of your services and encourage them to take action. Retargeting ads can be displayed on a variety of platforms, including social media, search engines, and other websites.

How to Set Up Retargeting Ads

Setting up retargeting ads is a relatively simple process. First, you will need to install a tracking pixel on your website or social media pages. This pixel will track the behavior of your visitors and allow you to target them with personalized ads. Once the pixel is installed, you can create custom audiences based on the behavior of your visitors. For example, you can create an audience of individuals who have visited your website but have not yet filled out a contact form.

Best Practices for Retargeting Ads

To get the most out of your retargeting ads, it is important to follow best practices. Here are a few tips to keep in mind:

  • Personalize your ads: Use personalized messaging and images to make your ads more relevant to your audience.
  • Set a frequency cap: Limit the number of times your ads are shown to avoid overwhelming your audience.
  • Use clear calls to action: Encourage your audience to take action by including clear calls to action in your ads.
  • Test and optimize: Continuously test and optimize your ads to improve their performance over time.


1. How effective are retargeting ads?

Retargeting ads can be highly effective in re-engaging potential clients. According to a study by AdRoll, retargeting ads have a click-through rate that is 10 times higher than regular display ads.

2. How much do retargeting ads cost?

The cost of retargeting ads can vary depending on the platform and the size of your audience. However, retargeting ads are generally more cost-effective than other forms of advertising because they target individuals who have already shown interest in your services.

3. How can I measure the effectiveness of my retargeting ads?

You can measure the effectiveness of your retargeting ads by tracking metrics such as click-through rates, conversion rates, and return on investment. By analyzing these metrics, you can identify areas for improvement and optimize your ads over time.


Retargeting ads are a powerful tool that can help real estate agents and investors re-engage potential clients and boost their conversion rates. By following best practices and continuously testing and optimizing your ads, you can create personalized and effective campaigns that drive results. With the right strategy in place, retargeting ads can be a valuable addition to your real estate marketing toolkit.

Kurby Team

The Kurby Content Team is a diverse group of seasoned real estate experts dedicated to providing insightful, reliable information for homebuyers, real estate investors, and real estate agents. With backgrounds ranging from real estate brokerage, property investment, and residential home buying, our team combines decades of experience with a passion for demystifying the real estate world. We at Kurby are committed to helping you make informed, successful real estate decisions. Whether you're a first-time homebuyer, a seasoned investor, or a real estate professional, count on the Kurby Content Team to deliver the most relevant, actionable real estate content you need.